The Professional Women’s Hockey League (PWHL) today announced expansion to Detroit, Michigan, with the newest team to begin play for the 2026-27 season with home games to be played at Little Caesars Arena. PWHL Detroit is joined by Ally Financial as the team’s inaugural partner, with team jerseys to feature an exclusive Ally patch on the chest. In celebration of the PWHL’s newest market, Detroit will host the 2026 PWHL Awards Ceremony presented by Ally on Tuesday, June 16, and the 2026 PWHL Draft presented by Upper Deck on Wednesday, June 17, with the Draft taking place at Fox Theatre as a ticketed event open to fans.
Bringing professional women’s hockey to Hockeytown is an undeniable next step for the PWHL and the storied hockey market. Detroit has welcomed the PWHL from the very beginning, starting with hosting the league’s first-ever neutral-site game at Little Caesars Arena during the league’s inaugural season in 2024, drawing 13,736 fans. Since then, local support has only grown, with Detroit hosting four PWHL games over three seasons — the most of any neutral-site city. Among those games were crowds of 14,288 fans, setting a then-U.S. arena attendance record for women’s hockey on March 16, 2025, and a Little Caesars Arena women’s hockey attendance high of 15,938 at the city’s last Takeover Tour™ game on March 28, 2026, cementing Detroit fans’ demand for a PWHL team to call their own.
As part of today’s team announcement, the league revealed PWHL Detroit’s primary colors — black and silver — complemented by white as a secondary color and red as an accent. The palette is distinct from any other team in the league, with the primary colors intended to evoke Detroit’s innovative and industrial spirit, matched with the resilient identity of Metro Detroiters. Meanwhile, the red accent is a nod to the city’s celebrated sports history, in particular, the Red Wings’ and Hockeytown’s hockey stewardship in the United States for more than 100 years. The permanent brand identity, including the team’s name and logo, will be announced at a later date. Visit DetroitPWHL.com to learn more; PWHL Detroit merchandise is available now at thePWHL.com/shop for both U.S. and Canadian fans.
The decision to expand to Detroit reflects the league’s long-term vision for strategic growth. Detroit’s bid was led by Ilitch Sports + Entertainment, the business arm of the Detroit Red Wings, Detroit Tigers, and operators of Little Caesars Arena. Started through an initial investment by Mike and Marian Ilitch and strengthened by Ilitch Companies’ long-standing commitment to the sport — including the Little Caesars AAA Hockey Club, which has developed generations of players since 1968 — the Detroit-based global organization has a long history of advancing hockey at every level. This commitment includes expanding opportunities for women and girls while building a strong foundation for the sport’s continued growth.
