A publishing staff has no monopoly on knowledge. An article written first hand by someone who is close to the action, went through the experience or has a deep expertise on the subject matter, is likely to be more interesting and informative than something ‘reported on’. Readers know what they want, so putting them in the driver’s seat makes sense. A website that allows readers to upload articles and pictures, reply to articles or rate them, as well tally the most popular submissions, will quickly breed some of the best and most diverse printed reading material in the market. And the best thing is – it allows you to have a yawp! Get published, go to www. theword.com.au
