Part of a growing national franchise, the new store will delight young customers with ‘Fairyland’, a ‘Cupcake Cubby’ for craft and snack time and a retail space offering an extensive range of the latest The Fairies merchandise.
The magic and excitement of ‘Fairyland’ sets the perfect scene for birthday parties and is a fantastic learning facility hosting a range of dance and drama classes.
The franchisee behind The Fairies Mitchell is local mother of four, Alison Fitzsimon, who had been looking for an exciting new investment project and saw becoming a The Fairies franchisee as the perfect opportunity.
“Having two little girls of my own, I saw a real gap in the market for ‘Fairyland’ in Canberra. There just isn’t anything like it in the region and I know many parents who search far and wide for quality birthday parties and dance classes as well as fairy-related gifts and merchandise,” Alison said.
“During a recent family holiday to Tasmania we even scheduled a stop at The Fairies shop in Launceston just so the girls could visit the ‘fan-fairy-tastic’ store,” Alison said.
“Mitchell is a great location for a The Fairies store because it’s so accessible for families from across Canberra – I can’t wait to see the joy on the children’s faces when they experience ‘Fairyland’ for the first time,” Alison said.
The purpose built ‘Fairyland’ dance studio includes a state-of-the-art live TV feed for parents to view in the waiting room. Classes range in genre from ‘Mums and Bubs,’ Fairy Dancing and Bee Boyz, to more formal classes including jazz, ballet and hip hop. The classes are designed to provide a creative, non-competitive environment for boys and girls starting from the age of six months.
The official opening of The Fairies Mitchell will take place on Saturday 30 July and feature loads of fairy fun and games and a special guest appearance by The Fairies favourites, Harmony and Rhapsody. The event will be an excellent precursor to The Fairies national stage tour which will hit ACT later this year.
The Fairies Mitchell is located at Unit 3, 56 Heffernan Street, Mitchell, ACT. For enquiries and bookings, call Alison on 0420 525 018.